Sanjay Panigrahi

Sanjay Panigrahi

President (RURBAN and Special Services) - Pidilite Industries Ltd.


Sanjay Panigrahi is a professional with 34 plus years of experience. He currently works as the President (RURBAN and Special Services) of Pidilite Industries Ltd.

An MBA from IRMA from the First Batch in 80-82, Sanjay has rich and diverse experience in Mktg, Sales, Distribution, New Business Development and Organization Development across geographies including handing of P & L responsibility. He has a degree in Law as well.

He started his career as Management Trainee in Amul and rose to the rank of General Manager working for more than 21years in building and managing this professional Farmers Organization which is today’s India s largest food brand. He worked in various capacities under the leadership of Dr. Verghese Kurien. Sanjay was a member of the Key leadership team at Amul which launched many new brands and set up a strong Sales and distribution Infrastructure which has made Amul a Rs.25000 Cr business today. Under his leadership, Amul received the Nation’s topmost Quality Award the Rajiv Gandhi National Award of Quality for its TQM initiatives in Sales and Mktg area.

Sanjay subsequently worked for Pidilite from 2003-10 heading the erstwhile Consumer Products Division where he led the Marketing and Sales functions many leading brands like  Fevicol, M Seal, Fevikwik across India and SAARC.

Sanjay subsequently worked as the CEO of Sahaj e-Village ltd for 5 years a Rural e Commence start up and created a network of 30000+ Village level IT entrepreneurs in Gram Panchayat level in one of its kind venture , in six states of the country marketing a multitude of Consumer Services . The business was created to use the power of the Internet to connect the Villages with the outside world and providing the Services to citizens at affordable prices in a PPP mode. He published a number of articles in International Publications, also spoke at International/National Seminars showcasing Sahaj’s Rural journey on bridging the Digital divide of the country and harnessing the power of the Internet in Rural geography for better consumer access and Citizen Centric services.

Currently, Sanjay heads the RURBAN business Division of Pidilite which handles the Marketing and Sales in the Peri Urban and Rural geography of the country a segment which is considered to be the next frontier of growth of Indian economy.

Sanjay belongs to a genre of professionals who believe and practice a Process and System based approach for achieving sustainable Organizational development and business growth.

Sanjay has been a speaker at many National and Intentional Seminars for Amul, Pidilite and Sahaj. He has been a visiting faculty to a number of Business Schools and also a member of the Academic Board of Xavier Institute of Management, Bhubaneswar and Wellingkar School of Business in Mumbai.

Sahaj is a Movie and Music enthusiast. He has been a National level player in Badminton and even today participates in the governance of the game in his State.

Sanjay is married to Smita and they are blessed with two children, Son Abhinav is a Mechanical Engineer and is now a Data Scientist with Mu Sigma in Bangalore and daughter Anuradha is an Architect and is now working on Urban Designing and Research with MESN at Mumbai.