Suvodeep Das

Suvodeep Das

Vice President Marketing at Sodexo India

Biography

Suvodeep is the VP Marketing at Sodexo BRS India. His mandate is to run marketing, & communication, launch new technologies, products & anchor the brand’s Digital transformation.

 

He has 19 years’ experience working in various roles in the field of Marketing and Brand

Management.

 

Before this he was the Global Marketing Director at Greenlight Planet Inc. where he managed Marketing, Advertising & communication for the brand across 40 countries. He created a new identity & brand proposition for the brand Sun King & launched several new products & services.

 

Prior to that, he was the Marketing Director with Reliance Brands Limited. He developed the Marketing function at Reliance Brands & established key practices like Digital Marketing & CRM across a portfolio of 14 international fashion bands. He was also responsible for Consumer insights across the portfolio & launched 3 brands in India – Brooks Brothers, Thomas Pink & Superdry. 

 

He joined Reliance from Kaya Skin Clinic. He used to Head Marketing, communication, PR & New initiatives for brand Kaya globally. Some notable achievements of his stint at Kaya were relaunching the brand & its retail identity, exponentially increasing the brand awareness & preference scores and launching a robust CRM & Loyalty program. He created Digital as a key revenue driver for the business and ran several successful initiatives that were unique to a small-box retailer.

 

He moved to Kaya from Marico Ltd. in February 2009 where he was the category head for the Hair Oils portfolio with a P&L responsibility for brands like Hair & Care, Silk and Shine, Shanti Badam Amla and Nihar. Notably, he launched the first digital campaign in the portfolio for Hair & Care & at the time of the internal transfer, he was shaping the Digital Marketing strategy for the entire portfolio of brands.

 

Before Marico, he worked Western Union Financial Services and at the time of leaving he was the

Marketing Director South Asia where he was heading the Marketing and Communications of in India and neighboring countries and was also responsible for Inbound Marketing from Europe and APAC. An important part of his role was Digital Marketing to drive revenue from South Asians living in North America, Europe & APAC.  

 

He has previously worked with Hindustan Unilever for a year as a Brand Manager & with Ogilvy advertising for 5 years on brands like Dove, Cadbury’s Perk, Sunlight and Comfort.

 

He holds an MBA in Marketing from Pune University and an MDP in General Management from the Indian School of Business, Hyderabad. Amongst his various accolades, he was featured amongst the “Young Marketers of the Year” in Brand Equity (Economic Times) in 2005 and among the top 50 Fintech leaders in Asia in 2016.

 

 

Suvodeep is an avid follower of Formula 1 & Football and loves to travel.