C S Sadasivan

C S Sadasivan

Chief Executive Marketing - JK Lakshmi Cement Ltd

Biography

Mr. C.S. Sadasivan is a MBA from IIM Ahmedabad and B.Tech from IIT Kanpur.

Currently

1.      Working as Chief Executive (Marketing) at JK Lakshmi Cement Ltd (since 2006).

2.      Company has an overall turnover of Rs.3000 crores plus with a capacity of 10 MTPA.

3.      Spear heading a dealer network of over 3900 dealers and a marketing team of over    500 people.

4.      Handling the overall marketing, sales, distribution and advertising functions for Cement business and other Value Added Products.

5.      Closely involved with the JK Lakshmi Cement growth story for the last 10 years and building the JK Lakshmi brand.

6.      Spear headed the rural marketing initiatives in the Company and the Company’s launch programme in East.

Earlier Job Experience

1.      Multi sector experience of over 35years in different Industries like Auto, Power, Media and Consultancy.

2.      Over 20 years of auto experience in renowned MNC’s and Indian Cos.

3.      Director (Marketing), PIAGGIO.

4.      Vice President, Hindustan Motors.

5.      General Manager, DCMToyota.

6.      Worked as Director (Marketing), Hindustan Times.

7.      Initial experience in BHEL in India and abroad.

8.      Worked as Management Consultant with TCS for 3 years.

Awards

Under him JK Lakshmi Cement has won several awards. Some being:

1.      Power Building Brand Award.

2.      RMAI Leadership Award.

3.      Make in India Award.

4.      Top 100 Brands in Asia

5.      Most Promising Brand.

6.      MTM Corporate Strategy Award.