Ujaya Shakya

Ujaya Shakya

MD- Outreach Nepal Pvt. Ltd. (ORN)


16+ years combined experience in the field of management, strategic 360 degree communication/ branding and social communication development. Developed and implemented successful advertising campaigns, media & PR strategy, event promotions and behavior change communication programs. Proven record of bringing out most practical business solutions. Well known for effective planning skills, strong business development capabilities and the ability to maintain sound and lasting relationship with clients. 

Experience in leading marketing communications and brand management for diverse industries which includes some of the largest FMCG brands, financial & insurance products, consumer durables, automobiles, telecommunication, entertainment industries, spirits and development sector projects. Have assisted several brands to successful launch in Nepal.

Author of "Brandsutra" - a first book by practicing advertising professional in Nepal. Regular writer for the dedicated column – “brandbasics” in The Himalayan Times. Also regular contributor for the dedicated column – “Dispatch from Nepal” in Campaign Asia Pacific, world renowned publication in advertising. 

Core forte:
• Overall business management, P&L management and extensive background in team leadership.
• Ability to create and manage high impact communication campaigns.
• Experience in strategy planning with the goal of effectively leveraging all aspects of media opportunities. 
• Ability to build successful business relationships with proven track record of business development skills.
• Brand/Corporate strategy and brand management. 
• Identify new opportunities and expand market share.
• Knowledge of entire creative development process in the brand life cycle.
• Multi-category experience by working as a brand custodian for diverse clients.