President- Sales & Marketing DB Corp. Ltd.
Do you believe that ‘execution is greater than the idea’ ? I firmly do and have successfully translated my learning with the consumer durable industry with brands like Onida and LG to grow media brands across Print and Radio , Dainik Bhaskar Group. From executing retailing efforts (much before India realized it’s power) to building MY FM as an brand , I have enjoyed every bit of value added to the consumer.
Steered the growth of MY FM building it into a 350 people strong company. Accelerated the pace from a single station to a network of 17 in record time and achieved breakeven in the shortest time in the radio industry, in less than 3 years and PAT in less than 4 years. ‘Customer centricity’ being a critical aspect in building a business, have managed to inculcate the culture across the organization. Importantly, aligning strategy across functions in the organization to see it through till the end has been my hallmark. This has culminated into delivering a growth which is 50% higher than the average growth of the Radio industry since the past 5 years. My favourite line “We are not in the best efforts business but in the results business,” distinctively sums up my approach to building a successful organisation.
People say I am down to earth, humble and grounded. Being at the helm of affairs, have established a one to one bond with the teams across levels with unique HR practices unheard of in the Radio industry. An open work culture is my success mantra and feel Questions are the Answers wherein teams are encouraged to feel free and come up with suggestions which are evaluated and implemented.