DGM,Marketing, Mahindra & Mahindra Ltd.- Farm Division
An avid marketer with a diversified experience of more than 15 years in Brand & Strategic Marketing. Diversified in terms of working at both National and Regional level, working in companies catering to both urban and rural audiences and diversified in terms of industries viz. Advertising, FMCG, Lubricants, Paints, Telecom and Farm Mechanization.
An MBA in Marketing from Chetana Institute of Management & Research - started career in Advertising with FCB Ulka Advertising and then went on to work in distinguished companies like HUL, TOTAL Lubricants, Nerolac Paints, Idea Cellular and Mahindra & Mahindra. Currently, part of the Marketing team in Mahindra & Mahindra Ltd. – Farm Division.
Passionate about building brands and creating insightful communication with proven track record in launching and re-staging brands and integrated brand communication.
A great passion for learning, seeing the Big picture, an inquisitive & analytical mindset, result orientation and leading by example encapsulate the guiding principles of my professional career.
Serving as Marketing Services Head for the Farm Division with the following primary responsibilities:
• Leading the media, digital, CRM and activation strategy for the division.
• Spearheading communication for the Mahindra Tractors corporate brand
• Branding support for allied businesses
• Awarded Best Marketing Support for FY18 | Winner of CEO Excellerator Award for Yuvo Launch
Winner of multiple awards including Campaign India Digital Crest Award 2017, Indian Digital Marketing Awards.