Associate vice president, JCB India Limited
Mr. Puneet Vidyarthi is Associate Vice President & Head – Marketing & Digital Innovations of JCB India Limited, India’s largest manufacturer of Construction Equipment, headquartered in Ballabgarh, Haryana, India and a wholly owned subsidiary of JC Bamford Excavators, UK. Brand JCB India has grown tremendously over the years and has been twice awarded amongst India’s most impactful brands – a list dominated by FMCGs and Consumer Goods. Mr. Vidyarthi joined JCB India in 2001 as a Manager at Ballabgarh. In over 27 years of rich work experience, he has worked with JCB India Limited, Honda Siel Cars India, Grindwell Norton Limited, NBC Bearings and Indian Rayon in the fields of Marketing, Sales, Dealer Development, Procurement, Logistics, Parts, R&D and Power House Maintenance. Mr Vidyarthi is leading from the front the transformation of business to be more agile and customer centric. He started and successfully led Rural Business Vertical for JCB for almost a decade. Under his leadership, the business from Rural vertical grew multifold. He also pioneered the concept of Rural Growth Centers in JCB and is now leading the virtual rural network project. He also had worked on Strategic and Business Development functions for India, SAARC and Africa markets. He is closely associated with CII for Rural and Municipal Solid Waste Management initiative and Indian Construction Equipment Manufacturers Association (ICEMA). In the current assignment, Mr Vidyarthi is heading Marketing and Digital Innovations in JCB for India & SAR. In 2015 and 2016, Mr Vidyarthi was recognized amongst India’s top 50 most influential Rural Marketing professionals by CMO Asia. Mr Vidyarthi was also awarded with Leadership Award in 2017 by RMAI. He also won the Marketing Influencer Award by DMAi in 2018. Mr Puneet Vidyarthi is B.Tech. (Mechanical, 1992) from HBTI Kanpur and MBA (Marketing, 1998). He had been a Gymnast and state level Hockey player with keen interest in Film making, Photography and music – Drums being his main instrument. Presently, Mr Puneet Vidyarthi, 48, resides in NCR with his wife and two Sons.