Ujaya Shakya

Ujaya Shakya

Vice-president of Advertising Association of Nepal

Biography

Ujaya has more than fifteen years of experience in the field of management, strategic 360 degree communication/ branding and social communication development. He has developed and implemented successful advertising campaigns, media & PR strategiesand behavior change communication programs.

He heads one of the largest communication groups in Nepal, which reinvented ad sector in Nepal introducing dedicated vertical units specialized in Activation, Rural Communication & Visual Merchandizing, Digital & Social Media Optimization, PR & Event Management. With much new innovation to his credits, he has been able to made a name for himself in both corporate and development sector communication alike. He has assisted several brands to establish successfully in Nepal.

He is also a regular writer for the dedicated column on branding & advertising brandbasics in The Himalayan Times. Also, regular contributor for the column Dispatch from Nepal in Campaign Asia-Pacific.His first book, Brandsutra on branding & advertising is published by FinePrint Books, the largest book publication in Nepal.