Harish Bijoor

Harish Bijoor

Brand Guru & Founder, Harish Bijoor Consults Inc

Biography

Harish Bijoor is a Brand-domain specialist operating out of Bengaluru, India. He runs a unique boutique-consulting outfit branded Harish Bijoor Consults Inc., a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London, Istanbul, Dubai and the Indian sub-continent.

He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his telecom stint with Tata Coffee Limited in various designations moving through the brand management and marketing hierarchy. The last eight years have seen Tata Coffee Limited unleash a flurry of value-added coffee brands in the domestic market. Some of these brands include Tata Cafe, Tata Kaapi, Coorg Pure Coffee, and Coorg Double Roast. The company launched an aggressive presence in the liquid coffee vending market as well with a large number of coffee points across the country. Harish's career with the company culminated with leveraging exciting joint ventures with aggressive partners in the market, Barista coffee included, in the front-ended liquid coffee Cafe segment!

Harish spent the first eight years of his career with Brooke Bond Lipton India Limited (now Hindustan Unilever Limited) moving through the sales and distribution stream during the first four years and the brand management stream in the next four. Brands handled: Teas: Red Label, Special, Super Dust, 3 Roses, Taj Mahal. Coffees: Bru, Deluxe Green Label, Tripti, Cafe, etc.

Harish is actively involved in the world of coffee in India. He is a member of many active coffee forums and delivers lectures on the subject in India and Internationally. Harish is passionate about coffee, a terrain he spent 20 years of his working life in.He has served as a member of the Coffee Board of India under the auspices of the Union Ministry of Commerce.