Categories 2017

**International Entrants must submit entries only under the category : Emerging market categories (South Asia).


  • PROMOTION & ACTIVATION
  • CHANNEL DEVELOPMENT & TRADE ACTIVATION
  • INTEGRATED & SOCIAL DEVELOPMENT
  • DIGITAL & SOCIAL MEDIA
  • SPECIAL CATEGORIES
  • EMERGING MARKET CATEGORIES (South Asia)
1.

USE OF TRADITIONAL CONGEGRATION PLATFORMS

2.

NEW ON GROUND PROPERTY OF THE YEAR

3.

BRAND AWARENESS CAMPAIGN OF THE YEAR

4.

SALES PROMOTION CAMPAIGN OF THE YEAR

5.

SMALL BUDGET CAMPAIGN OF THE YEAR

6.

EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR

7.

LAUNCH/RE-LAUNCH EVENT OF THE YEAR

8.

DIRECT MARKETING CAMPAIGN OF THE YEAR

1.

BEST LAST MILE INITIATIVE OF THE YEAR

2.

BEST TRADE ENGAGEMENT CAMPAIGN OF THE YEAR

3.

BEST CONSUMER @ RETAIL CAMPAIGN OF THE YEAR

4.

BEST PRODUCT SEEDING CAMPAIGN OF THE YEAR

5.

BEST VISIBILITY & VISUAL MERCHANDISING CAMPAIGN OF THE YEAR

1.

BEST LONG TERM CAMPAIGN

2.

BEST INTEGRATED CAMPAIGN OF THE YEAR

3.

BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR

4.

BEST CSR CAMPAIGN OF THE YEAR

1.

BEST USE OF MOBILE

2.

BEST USE OF SOCIAL MEDIA

3.

INNOVATIVE MEASUREMENT & MONITORING TOOLS

4.

BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT

1.

AGRICULTURE & ALLIED CAMPAIGNS

2.

PHARMA CAMPAIGNS OF THE YEAR

3.

BEST RURAL JOURNALISM OF THE YEAR

4.

BEST ATL CAMPAIGN OF THE YEAR

5.

BANKING & FINANCE CAMPAIGN OF THE YEAR

6.

BEST GOVERNMENT CAMPAIGN OF THE YEAR

7.

RESEARCH PROJECT OF THE YEAR

1.

PROMOTIONAL CAMPAIGN OF THE YEAR

2.

BRAND AWARENESS

3.

BEST LONGTERM CAMPAIGN

4.

SOCIAL DEVELOPMENT & CSR CAMPAIGN OF THE YEAR

5.

BEST INTEGRATED CAMPAIGN OF THE YEAR

6.

BEST USE OF DIGITAL TECHNOLOGY

7.

BEST USE OF SOCIAL MEDIA

8.

BEST INNOVATIVE CAMPAIGN OF THE YEAR

9.

SMALL BUDGET CAMPAIGN OF THE YEAR

10.

EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR