Founder & Chief Creative Officer Hyper Collective.
As the first Chief Creative Officer of Sapient Nitro's India operations, Pops is responsible for the leading the creative strategy of the agency. Pops role involves creating strategic advantage for SapientNitro's clients at the intersection of creativity and technology in the rapidly-expanding, important India market. Pops is also a member of the global Sapient Nitro executive creative team and works alongside Sapient India Managing Director, Rajdeep Endow, as a critical part of the management team leading an expanding business in APAC.
Prior to joining Sapient Nitro, Pops was the Chief Creative Officer of Leo Burnett- India and Subcontinent and was associated with the agency for over 17 years. He played a significant role in the regional creative management of the agency and was part of Leo Burnett's Global Product Committee. Pops comes with over 35 years of experience in building brands like Coke, ThumsUp, Limca, Maaza, Minute Maid, Fiat, GM, Samsung, LG, among many other well-known names.
Pops was recently named in the prestigious list of Hall of Fame of Asian advertising, media and marketing leaders past 40 years by Campaign Asia. He has won 22 Cannes lions and over 100 international awards including, One Show, D&AD, London International, New York Festivals, Clios, Award, Ad fest, Spikes and over 600 national awards. He has also been part of many national and international juries including, Cannes, D&AD, New York Festivals, London International, Ad fest, and several regional and local award shows.