Recognising Emerging Market Excellence

FLAME Awards Asia is RMAI's flagship recognition platform celebrating excellence in emerging market engagement across India and South Asia.

Built on RMAI's pioneering legacy in rural and Bharat marketing, FLAME now expands its lens to recognise the full spectrum of high-growth markets beyond metros — rural, semi-urban, small-town, agri, informal retail, digitally emerging and culturally rooted communities.

The awards honour brands, agencies, development organisations, government bodies, media platforms, technology companies and execution partners that create measurable impact through insight-led strategy, innovative execution, last-mile reach, technology, community participation and sustainable growth.

From brand activation and trade engagement to digital inclusion, AI-led monitoring, public purpose campaigns, agri innovation, social commerce and South Asia market expansion — FLAME Awards Asia celebrates work that moves people, markets and communities forward.