**International Entrants must submit entries only under the category : Emerging market categories (South East Asia).
Recognises campaigns that build brand awareness, salience, trust or preference among emerging market audiences across rural, semi-urban, small-town, peri-urban or underserved communities.
Examples: Awareness drives, launch visibility, consumer education, category creation, brand trust campaigns.
Recognises on-ground or phygital campaigns that drive consumer participation, product trial, enquiries, sales leads, sampling or purchase intent.
Examples: Sampling, demos, roadshows, haat/mandi activations, school/contact programmes, mall or small-town activations.
Recognises campaigns that create memorable brand experiences through immersive, participative or interactive engagement.
Examples: Brand experience zones, travelling exhibitions, pop-ups, live demos, mela activations, consumer experience centres.
Recognises the best launch or re-launch of a product, service, platform, initiative or brand in emerging markets.
Examples: Product launches, rural or small-town launches, market-entry campaigns, relaunch with new positioning.
Recognises campaigns using multiple channels and touchpoints to achieve a defined business, social or behavioural outcome.
Examples: On-ground + digital + trade + media + influencer + retail campaigns.
Recognises campaigns that deliver strong outcomes despite limited budgets, demonstrating efficiency, creativity and disciplined execution.
Examples: Low-cost activation, hyperlocal innovation, high ROI programmes, scalable frugal models.
Recognises sustained campaigns or programmes running over an extended period and delivering cumulative impact.
Examples: Multi-month or multi-year brand programmes, ongoing community outreach, long-term trade or behaviour-change initiatives.
Recognises fresh, original and breakthrough campaign ideas that solve an emerging market challenge in a distinctive way.
Examples: New activation formats, unusual touchpoints, unique community engagement models, creative market-entry ideas.
Recognises campaigns that use melas, fairs or local gatherings as strategic engagement platforms, not merely as venues.
Examples: Kumbh, regional melas, local fairs, religious fairs, public fairs, community gatherings.
Recognises campaigns that effectively use haats or periodic markets to reach consumers, traders and communities.
Examples: Haat activations, sampling, retail seeding, live demos, local commerce activations.
Recognises campaigns targeted at farmers, traders, agri-retailers or rural commerce ecosystems through mandis and agri-market spaces.
Examples: Farmer connect, agri-input demos, tractor or equipment campaigns, crop advisory, agri-finance.
Recognises responsible and culturally sensitive engagement at pilgrimage routes, yatras or religious gatherings.
Examples: Kumbh, Kanwar Yatra, Amarnath Yatra, temple-town activations, local yatras.
Recognises campaigns built around festivals, local rituals, seasonal occasions or cultural moments.
Examples: Chhath, Pongal, Bihu, Onam, Navratri, harvest festivals, regional celebrations.
Recognises campaigns that create participation through naturally occurring community gatherings.
Examples: Panchayat gatherings, SHG meetings, school or community events, village sabhas, mohalla events.
Recognises campaigns that convert congregation platforms into commerce, lead generation, trial or trade activation opportunities.
Examples: Order booking, dealer enrolment, lead capture, sampling-to-sale, app onboarding, demos.
Recognises public awareness or behaviour-change campaigns using high-footfall community platforms.
Examples: Health, sanitation, nutrition, voter awareness, financial literacy, women's health campaigns.
Recognises a live event designed for rural, semi-urban, small-town or emerging market audiences.
Examples: Brand events, public events, community events, customer meets.
Recognises effective brand or institutional participation in exhibitions, expos or trade fairs.
Examples: Agri expos, trade fairs, government expos, consumer fairs, industry exhibitions.
Recognises exhibitions or experience zones that travel across multiple markets.
Examples: Mobile exhibitions, canter-based expos, van-led experience centres, demo trucks.
Recognises launch events designed specifically for emerging market consumers, trade or communities.
Examples: Product launches, dealer launches, district-level launches, public launch events.
Recognises events that engage business partners and strengthen trade networks.
Examples: Dealer meets, distributor conferences, retailer meets, mechanic meets, agri-retailer events.
Recognises exhibitions created for public awareness, citizen engagement or scheme communication.
Examples: Government pavilions, public scheme exhibitions, IEC expos, public service experience zones.
Recognises design, storytelling and engagement quality of a physical experience zone.
Examples: Pavilions, branded stalls, product zones, demo areas, interactive installations.
Recognises events amplified through digital, social, influencer, PR or community channels.
Examples: Event + reels + WhatsApp + press + livestream + UGC.
Recognises campaigns using regional creators or vernacular content to engage emerging market audiences.
Examples: Reels, creator videos, local language explainers, regional social campaigns.
Recognises campaigns using smaller but high-trust influencers for local reach and credibility.
Examples: District-level creators, local youth influencers, community content creators.
Recognises campaigns using trusted non-digital influencers to drive credibility and participation.
Examples: Panchayat leaders, teachers, doctors, SHG leaders, sarpanches, religious or community figures.
Recognises campaigns using retailers, dealers, mechanics, agri-input sellers or distributors as influence channels.
Examples: Retailer advocacy, dealer demos, mechanic meets, distributor-led selling.
Recognises campaigns using experienced users or champions to influence peer communities.
Examples: Farmer champions, progressive farmers, women entrepreneurs, local product advocates.
Recognises influencer activity that directly drives leads, sales, sign-ups or commerce.
Examples: Referral links, WhatsApp leads, app downloads, retailer enrolment, dealer leads.
Recognises campaigns combining influencers with on-ground, digital, retail or community activation.
Examples: Creator + haat + retailer + WhatsApp + local event campaigns.
Recognises initiatives that improve product or service availability, access or reach in underserved or emerging markets.
Examples: Rural distribution, hub-and-spoke models, assisted commerce, dealer expansion, village-level reach models.
Recognises campaigns that build, strengthen or activate distributor, dealer, retailer, wholesaler or influencer networks.
Examples: Distributor recruitment, retailer onboarding, dealer meets, channel education, trade network development.
Recognises initiatives that motivate, educate, incentivise or activate trade partners to improve performance.
Examples: Retailer loyalty, dealer contests, salesman training, scheme communication, trade engagement programmes.
Recognises campaigns that influence purchase behaviour at retail, dealer or service touchpoints.
Examples: Kirana activation, agri-retail engagement, pharmacy outreach, dealer counters, rural retail conversion.
Recognises campaigns designed to generate first usage, trials, sampling, product demonstrations or repeat purchase.
Examples: Trial packs, demos, first-purchase drives, assisted selling, door-to-door trials, retailer-led sampling.
Recognises impactful use of visibility and merchandising to improve brand recall and conversion.
Examples: Dealer boards, wall painting, POSM, shop-in-shop, van branding, market visibility, retail branding.
Recognises platforms or tools that enable field teams, retailers, distributors or sales partners to improve productivity and governance.
Examples: SFA apps, retailer ordering apps, loyalty platforms, distributor dashboards, field reporting tools.
Recognises campaigns that create measurable positive impact in communities through awareness, access, behaviour change or service delivery.
Examples: Health, education, livelihood, sanitation, gender, nutrition, inclusion, public welfare programmes.
Recognises corporate responsibility or sustainability-led initiatives that deliver community, environmental or social value.
Examples: ESG campaigns, sustainability, climate, water, waste, women empowerment, livelihood programmes.
Recognises campaigns that shift knowledge, attitudes or behaviours around a public-interest issue.
Examples: IEC campaigns, government outreach, health awareness, safety, hygiene, financial literacy, social reform.
Recognises campaigns that create meaningful participation with local communities rather than one-way communication.
Examples: SHG engagement, panchayat connect, youth groups, farmer groups, community champions, local ambassadors.
Recognises campaigns built around local culture, dialect, rituals, festivals, beliefs, customs or community identity.
Examples: Festival campaigns, jaatra/mela campaigns, language-led ideas, culturally rooted activations.
Recognises effective use of large cultural, religious, festive or community gatherings to engage audiences.
Examples: Kumbh, melas, mandis, haats, yatras, regional festivals, public gathering activations.
Recognises campaigns improving health awareness, hygiene practices, preventive care or access to health-related products/services.
Examples: Menstrual hygiene, maternal care, sanitation, nutrition, baby care, public health education.
Recognises campaigns that improve learning, awareness, capacity building or employability among emerging market communities.
Examples: School outreach, skilling, digital literacy, vocational programmes, teacher or community education.
Recognises campaigns that improve access to or understanding of financial products and services.
Examples: Banking, insurance, credit, savings, digital payments, UPI, microfinance, pension awareness.
Recognises effective use of mobile as a primary engagement, conversion, service or communication channel.
Examples: Mobile apps, SMS, IVR, missed call, WhatsApp, mobile-first lead generation, assisted ordering.
Recognises social media campaigns designed for emerging market audiences, especially vernacular, regional or community-led audiences.
Examples: Reels, regional content, UGC, creator campaigns, WhatsApp sharing, hyperlocal social amplification.
Recognises campaigns using WhatsApp, chat, bots or conversational platforms for engagement, service or commerce.
Examples: WhatsApp journeys, lead qualification, retailer orders, citizen support, chatbot engagement.
Recognises digital tools or platforms that enhance campaign reach, engagement, monitoring or conversion.
Examples: QR, AR/VR, microsites, gamification, digital coupons, phygital activation tools.
Recognises the use of AI to improve creativity, targeting, personalisation, monitoring, analytics, response or content generation.
Examples: AI videos, AI monitoring, AI dashboards, image validation, generative AI content, AI-led insights.
Recognises campaigns where data meaningfully drives planning, targeting, execution, optimisation or measurement.
Examples: Geo-targeting, audience segmentation, sales data, field data, campaign analytics, dashboards.
Recognises technology or process systems that improve transparency, execution control and real-time reporting.
Examples: GPS tracking, field audit apps, command centres, attendance tools, proof-of-performance dashboards.
Recognises digital-led commerce, assisted ordering or social commerce models for emerging markets.
Examples: Retailer app ordering, WhatsApp commerce, village commerce, assisted e-commerce, seller onboarding.
Recognises technology solutions that solve access, engagement, distribution, governance or inclusion challenges.
Examples: Last-mile tech, rural fintech, agri-tech, health-tech, retail-tech, field-tech, civic-tech platforms.
Recognises effective use of outdoor media for visibility, awareness or action in emerging markets.
Examples: Wall branding, hoardings, transit media, bus branding, village boards, digital OOH, market signage.
Recognises effective use of mobile vehicles or travelling formats to reach audiences across geographies.
Examples: LED vans, video vans, canters, mobile exhibitions, branded trucks, roadshow vehicles.
Recognises audio-led campaigns using radio, local audio, community media or voice-led platforms.
Examples: Radio campaigns, community radio, jingles, IVR, local announcements, mobile van audio.
Recognises effective print or language-led communication designed for local comprehension and action.
Examples: IEC materials, pamphlets, posters, local press, regional language communication, instructional material.
Recognises ATL campaigns that are strategically designed for emerging market audiences.
Examples: TV, print, radio, cinema, OOH or integrated media campaigns targeting non-metro audiences.
Recognises effective use of trusted voices to build credibility, participation or conversion.
Examples: Local influencers, SHG leaders, doctors, teachers, panchayat leaders, retailers, farmer champions.
Recognises the best emerging market campaign for food, beverages, personal care, home care or packaged consumer goods.
Examples: FMCG launches, sampling, retail activation, trial generation, rural or small-town market expansion.
Recognises campaigns for durables, appliances, electronics, mobile devices or consumer technology.
Examples: Product demos, dealer campaigns, financing-led activation, rural or small-town electronics outreach.
Recognises campaigns targeting farmers, agri-retailers, livestock owners or agri-allied communities.
Examples: Seeds, fertilisers, pesticides, farm equipment, animal feed, dairy, irrigation, farmer education.
Recognises campaigns for automobiles, tractors, two-wheelers, commercial vehicles, EVs or mobility services.
Examples: Test drives, dealer activation, rural mobility awareness, tractor demos, mechanic or driver engagement.
Recognises campaigns improving access, adoption or trust in financial services.
Examples: Banking, insurance, lending, mutual funds, UPI, fintech, microfinance, payment solutions.
Recognises campaigns that improve health access, diagnosis, awareness, treatment adherence or product adoption.
Examples: Pharma awareness, OTC education, health camps, doctor or pharmacy outreach, patient education.
Recognises campaigns that expand digital connectivity, device usage, data adoption or digital literacy.
Examples: Telecom, smartphones, internet access, digital services, SIM or data adoption, digital literacy.
Recognises campaigns executed for government bodies, PSUs or public institutions.
Examples: Scheme awareness, citizen outreach, public service campaigns, IEC, welfare delivery communication.
Recognises campaigns by NGOs, foundations, multilateral agencies or development organisations.
Examples: Livelihood, WASH, health, gender, education, nutrition, social protection, community mobilisation.
Recognises campaigns by start-ups or social enterprises solving emerging market problems.
Examples: Rural commerce, agri-tech, health-tech, fintech, ed-tech, social impact enterprises.
Recognises the best campaign from South Asian emerging markets outside India or across India and neighbouring markets.
Examples: Campaigns from Nepal, Bangladesh, Sri Lanka, Bhutan, Maldives or multi-market South Asia work.
Recognises campaigns executed across two or more South Asian markets with local adaptation and measurable outcomes.
Examples: Multi-country campaigns, regional rollouts, common strategy with local execution.
Recognises social, developmental, public welfare or behaviour-change campaigns from South Asian markets.
Examples: Health, education, livelihood, climate, inclusion, public service campaigns.
Recognises brand activation or experiential campaigns from South Asian emerging markets.
Examples: Consumer activation, trade activation, festival activation, launch campaigns.
Recognises digital, mobile, social, WhatsApp or app-led campaigns targeting emerging market audiences.
Examples: Mobile-first campaigns, social media, digital inclusion, commerce, AI-led engagement.
Recognises innovations that improve reach, access, delivery, distribution, participation or inclusion.
Examples: Distribution models, field-tech, rural commerce, service delivery, community access models.
Recognises campaigns that create deep participation with communities in South Asian markets.
Examples: Community mobilisation, grassroots engagement, local leadership, citizen participation.
Recognises high-impact campaigns from South Asian markets delivered with limited resources.
Examples: Frugal innovation, low-cost outreach, localised execution, community-led campaigns.
Highest recognition for the strongest South Asia entry demonstrating strategy, innovation, execution quality and measurable impact.
Examples: Best-in-show among eligible South Asia entries.
Recognises an agency with outstanding body of work, capability, innovation and measurable impact in emerging markets.
Examples: Agencies submitting multiple strong campaigns, case studies and client credentials.
Recognises specialist agencies delivering excellence in on-ground, BTL, experiential or activation-led work.
Examples: BTL agencies, rural marketing agencies, experiential agencies, field execution specialists.
Recognises execution partners with strong field capability, scale, quality control, compliance and delivery discipline.
Examples: Field agencies, manpower partners, van operators, activation execution partners, logistics partners.
Recognises technology companies enabling engagement, monitoring, commerce, data, analytics or last-mile execution.
Examples: App providers, dashboard platforms, SFA, CRM, AI, analytics, field-tech companies.
Recognises research, insight or consulting partners that decode emerging market consumers, trade or communities.
Examples: Research agencies, insight firms, analytics companies, consumer behaviour specialists.
Recognises a brand, institution or organisation with sustained investment and leadership in emerging market engagement.
Examples: Corporates, PSUs, government bodies, foundations, development organisations.
Recognises a young professional demonstrating strong potential, innovation and measurable contribution to emerging markets.
Examples: Young marketers, entrepreneurs, agency leaders, development professionals, tech innovators.
Recognises a senior leader who has shaped emerging market strategy, growth, innovation or impact.
Examples: CXOs, founders, business heads, marketing heads, development leaders.
Honours an individual whose long-term work has significantly advanced rural, Bharat or emerging market engagement.
Examples: Senior industry leaders, pioneers, practitioners, institution builders.