Shortlisted Entries 2024

BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/BRAND AWARENESS CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Anugrah Madison Mahindra - JEETO STRONG MUKABLA! Mahindra  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
GroupM Media India Pvt Ltd Pankaj Sir Ki Pathshala Britannia Milk Bikis  
Impact Communications Pvt Ltd Aashirvaad Odisha Anubhuti Bhavan ITC Limited  
Pidilite Industries Dil se Dil tak (Majboot Jod) Pidilite Industries Limited  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/DIRECT MARKETING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Triveni Media Marketing Service Pvt ltd Yodha Door to Door Campaign Godrej  
Impact Communications Pvt Ltd Nutrition Express: Bridging The Nutritional Gap Mondele International  
Impact Communications Pvt Ltd P&G Health - 12 Ka Naara P&G Health India  
Impact Communications Pvt Ltd Nihar Kesh Shakti Express Marico Limited  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/EDUCATION  
Organisation Campaign Name Client  
Covana Media Pvt Ltd Chilli Quest: Learning through Play Coromandel  
GroupM Media India Pvt Ltd Swasthya Ki Baat Hindustan Unilever  
CASE Construction Equippment Hunar Project - Junior Backhoe Loader Training Institute CASE  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/ETHNO MARKETING  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Sunfeast Marie Light - Bali Yatra ITC Limited  
Insight Outreach Pvt Ltd Dabur Wellness Center at Chengalamma Jatara Insight Outreach Pvt Ltd  
Impact Communications Pvt Ltd Navratna Rahat Panels Emami Navratna  
Anugrah Madison Asian Paint Navchandi Mela Asian Paints  
Impact Communications Pvt Ltd Aashirvaad Odisha Anubhuti Bhavan ITC Limited  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Insight Outreach Pvt Ltd PulsarMania 2.0 Insight Outreach Pvt Ltd  
UJJIVAN SMALL FINANCE BANK GANESH UTSAV 20224 UJJIVAN SMALL FINANCE BANK  
Anugrah Madison Tata IPL Fan park 2023 BCCI  
Triveni Media Marketing Service Pvt ltd ROYAL STAG X ICC CAMPAIGN 2024 CANTER ACTIVATION – YEH LARGE HUMARA HAI PERNOD RECARD  
Mindwave Media Pvt ltd FDC Electral: Keval Tahanach Nahi, Tar Thakhvahi Door Karto FDC India  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/LAUNCH & RE-LAUNCH EVENT OF THE YEAR  
Organisation Campaign Name Client  
Insight Outreach Pvt Ltd Platina ABS Challenge Insight Outreach Pvt Ltd  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/NEW ON GROUND PROPERTY OF THE YEAR  
Organisation Campaign Name Client  
Insight Outreach Pvt Ltd Aashirvaad - Mirchi Jilla Insight Outreach Pvt Ltd  
Impact Communications Pvt Ltd Tata Tea - Utkala Dibasa Tata Consumer Products  
PNB Housing Finance Limited Industry-first Repossessed Property Expo PNB Housing Finance Limited  
Mindwave Media Pvt ltd Dabur Pudin Hara Lemon Fizz: Rahat Ke Bulbule Dabur India Ltd.  
Impact Communications Pvt Ltd Andar Se Sundar JKC WallmaxX  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/SALES PROMOTION CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Triveni Media Marketing Service Pvt ltd Yodha Door to Door Campaign Godrej  
GroupM Media India Pvt Ltd Pankaj Sir Ki Pathshala Britannia Milk Bikis  
Impact Communications Pvt Ltd Turbo Mini Ke Sath 'Overheating Gull' Gulf Oil India  
Anugrah Madison Mahindra - REVIEWS MATTER! Mahindra Last Mile Mobility  
Anugrah Madison Perfetti Perfetti van Melle India  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/SMALL BUDGET CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd YiPPee! - A Better World ITC Limited  
Impact Communications Pvt Ltd Aashirvaad Besan - Batter Challenge ITC Limited  
Impact Communications Pvt Ltd Nutrition Express: Bridging The Nutritional Gap Mondelez International  
Anugrah Madison Vicco Facewash Campaign VICCO Laboratories  
Airtel Payments Bank Ltd Empowering the Disempowered Airtel Payments Bank  
BTL: PROMOTIONAL & ACTIVATION CAMPAIGN/USE OF TRADITIONAL CAMPAIGN  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Sunfeast Marie Light - Bali Yatra ITC Limited  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
Anugrah Madison Mountain Dew Holla Mohalla Mountain Dew  
Anugrah Madison Asian Paint Navchandi Mela Asian Paint  
Anugrah Madison Dabur - HAJMOLA KAUN BANEGA CHATKARA PRADHAN MANTRI 2024 DABUR INDIA  
       
       
BTL: CHANNEL DEVELOPMENT & TRADE ACTIVATION CAMPAIGN OF THE YEAR/BEST CONSUMER & RETAIL CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Nutrition Express: Bridging The Nutritional Gap Mondelez International  
Triveni Media Marketing Service Pvt ltd Focus State Spoke Activation Mars Wrigley  
Impact Communications Pvt Ltd Perfetti Samriddhi Perfetti van Melle India  
BTL: CHANNEL DEVELOPMENT & TRADE ACTIVATION CAMPAIGN OF THE YEAR/BEST LAST MILE INITIATIVE OF THE YEAR  
Organisation Campaign Name Client  
GroupM Media India Pvt Ltd Swasthya Ki Baat Hindustan Unilever Limited  
GroupM Media India Pvt Ltd Pankaj Sir Ki Pathshala Britannia Milk Bikis  
Impact Communications Pvt Ltd Perfetti Samriddhi Perfetti van Melle India  
Impact Communications Pvt Ltd ITC Yippee! Market Champions ITC LImited  
Tata Steels Ltd. Pack in Pack Binding Wire Tata Steels Ltd.  
BTL: CHANNEL DEVELOPMENT & TRADE ACTIVATION CAMPAIGN OF THE YEAR/BEST PRODUCT SEEDING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
GroupM Media India Pvt Ltd Pankaj Sir Ki Pathshala Britannia Milk Bikis  
Impact Communications Pvt Ltd Perfetti Samriddhi Perfetti van Melle India  
Amar Ujala Ltd HUL-MUNAFA EXPRESS Hindustan Unilever Limited  
BTL: CHANNEL DEVELOPMENT & TRADE ACTIVATION CAMPAIGN OF THE YEAR/BEST TRADE ENGAGEMENT CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Amar Ujala Ltd HUL RIN Relaunch Wholesale Activation Hindustan Unilever Limited  
Impact Communications Pvt Ltd Perfetti Samriddhi Perfetti van Melle India  
Impact Communications Pvt Ltd ITC Yippee! Market Champions ITC LImited  
Triveni Media Marketing Service Pvt ltd Aarambh Godrej No.1  
Impact Communications Pvt Ltd Perfetti Khushiyon Ka Offer! Perfetti van Melle India  
BTL: CHANNEL DEVELOPMENT & TRADE ACTIVATION CAMPAIGN OF THE YEAR/BEST VISIBILITY & VISUAL MERCHANDISING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Anugrah Madison The Candid Relief Campaign! Glenmark Pharmaceuticals  
Havells Khushiyon ka Arambh Havells  
       
       
BTL: INTEGRATED & SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR/BEST CSR CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
GroupM Media India Pvt Ltd Swacch Aadat, Swacch Bharat Hindustan Unilever Limited  
Impact Communications Pvt Ltd Tata Tea - Utkala Dibasa Tata Consumer Products  
Impact Communications Pvt Ltd P&G Health - 12 Ka Naara P&G Health India  
Amar Ujala Ltd Amar Ujala Humrahi Scholarship 2023 Amar Ujala Limited  
BTL: INTEGRATED & SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR/BEST INTEGRATED CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
Impact Communications Pvt Ltd Aashirvaad Odisha Anubhuti Bhavan ITC Limited  
Impact Communications Pvt Ltd Sunfeast Marie Light - Bali Yatra ITC Limited  
Hoopla Interactive Axial: Khushi Ki Bhaasha Syngenta  
Anugrah Madison MAAROOO! par Laal HIT se! Godrej Consumer Products Ltd  
BTL: INTEGRATED & SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR/BEST LONG TERM CAMPAIGN  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd KEI Jyoti Series KEI Wires & Cables  
Amar Ujala Ltd Amar Ujala Gaon Mahotsav Amar Ujala Limited  
Covana Media Pvt Ltd 50 years Golden Jubilee Celebration Nuziveedu Seeds  
BTL: INTEGRATED & SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR/BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd YiPPee! - A Better World ITC Limited  
Impact Communications Pvt Ltd Tata Tea - Utkala Dibasa Tata Consumer Products  
TVS Credit Services Limited TVS Credit - Saksham program TVS Credit Services Limited  
GroupM Media India Pvt Ltd Swacch Aadat, Swacch Bharat Hindustan Unilever Limited  
GroupM Media India Pvt Ltd Hello Doctor Didi Hindustan Unilever Limited  
       
       
BTL: DIGITAL & SOCIAL MEDIA CAMPAIGN OF THE YEAR/BEST CAMPAIGN LEVERAGING TECHNOLOGY EXPERIENCE & ENGAGEMENT  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
Impact Communications Pvt Ltd Aashirvaad Odisha Anubhuti Bhavan ITC Limited  
Impact Communications Pvt Ltd Sufeast Marie Light - Bali Yatra ITC Limited  
Amar Ujala Ltd HUL-Horlicks Magh Mela Hindustan Unilever Limited  
Anugrah Madison Bajaj Talking Mixer Bajaj Appliances  
BTL: DIGITAL & SOCIAL MEDIA CAMPAIGN OF THE YEAR/BEST USE OF MOBILE  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
Covana Media Pvt Ltd Revolutionizing Agriculture with GenAI Corteva Agriscience  
BTL: DIGITAL & SOCIAL MEDIA CAMPAIGN OF THE YEAR/BEST USE OF SOCIAL MEDIA  
Organisation Campaign Name Client  
Mahadhan Agri tech Ltd Performance Marketing Campaign for Onion Farmers Mahadhan AgriTech Limited  
Hoopla Interactive Incipio Syngenta Indian Limited  
Luminous Power Technologies Illuminating Lives Luminous Power Technologies  
QRIUS Aapke Safar Ka Saathi Mahindra Finance  
BTL: DIGITAL & SOCIAL MEDIA CAMPAIGN OF THE YEAR/INNOVATIVE MESUREMENT & MONITORING TOOLS  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Nutrition Express: Bridging The Nutritional Gap Mondelez International  
Impact Communications Pvt Ltd Perfetti Samriddhi Perfetti van Melle India  
Pidilite Industries Seal the deal with Ezyseal (A Plumbing Doctors tool for the kit) Pidilite  
ICL Management & Trading India Pvt Ltd ICL KISAN KHARIF DHAMAKA ICL Management & Trading India Pvt. Ltd.  
Anugrah Madison Illuminating the Radiant Festival with Polycab Polycab India Ltd  
       
       
SPECIAL CATEGORIES/AGRICULTURE & ALLIED CAMPAIGNS  
Organisation Campaign Name Client  
Covana Media Pvt Ltd Revolutionizing Agriculture with GenAI Corteva Agriscience  
Agriliv Research Foundation Multilayer Farming Project Agriliv Research Foundation  
ICL Management & Trading India Pvt Ltd ICL Lab: Precision Testing for Smarter Farming Decisions ICL Management & Trading India Pvt.Ltd.  
Covana Media Pvt Ltd Toofan Drip Irrigation: Sustainable Farming with Precision Irrigation Netafim Irrigation India Pvt. Ltd.  
SPECIAL CATEGORIES/BEST ATL CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
SWARAJ TRACTORS Naya Swaraj Mera Swaraj SWARAJ TRACTORS  
Anugrah Madison MAAROOO! par Laal HIT se! Godrej Consumer Products Ltd  
Covana Media Pvt Ltd TV Commercials Dhanuka Agritech Ltd  
SPECIAL CATEGORIES/GOVERNMENT CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Vritti Solutions Ltd LIC at Audiowala Bus Stand Life Insurance Corporation of India  
SPECIAL CATEGORIES/HEALTH & HYGIENE  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd P&G Health - 12 Ka Naara P&G Health India  
Impact Communications Pvt Ltd Neurobion Forte - Ab Feel Karega India P&G Health India  
GroupM Media India Pvt Ltd Swacch Aadat, Swacch Bharat Hindustan Unilever Limited  
Anugrah Madison The Candid Relief Campaign! Glenmark Pharmaceuticals  
SPECIAL CATEGORIES/PHARMA CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd P&G Health - 12 Ka Naara P&G Health India  
Impact Communications Pvt Ltd Neurobion Forte - Ab Feel Karega India P&G Health India  
Cipla Ltd CARE CIPLA  
SPECIAL CATEGORIES/FINANCIAL LITERACY  
Organisation Campaign Name Client  
Vritti Solutions Ltd Be Cyber Smart: A Canara Bank Initiative Canara Bank  
SPECIAL CATEGORIES/RURAL SELF HELP GROUPS  
Organisation Campaign Name Client  
CASE Construction Equipment Livelihood & Entrepreneurship Awareness Development (LEAD) CASE Construction Equipment  
       
       
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BEST INNOVATIVE CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Habson Communication Puma DBL Group  
V-Chitra Pvt Ltd Serum from the Professional V-Chitra Pvt Ltd  
Hansa Customer Equity Pvt Ltd Mahindra Maxx gamification Mahindra Auto  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BEST INTEGRATED CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Lemon Pvt Ltd POND'S DETOX & ACNE COLLEGE ACTIVATION Unilever  
Outreach Nepal Pvt Ltd Sunsilk Dashain Vibes 3 Unilever  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BEST LONGTERM CAMPAIGN  
Organisation Campaign Name Client  
Outreach Nepal Pvt Ltd Sunsilk Dashain Vibes 3 Unilever  
V-Chitra Pvt Ltd Hami Sabaiko MannMa WaiWai V-Chitra Pvt Ltd  
Digitalin Pvt Ltd Double A Quiz Quest Double A(1991) Public Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BEST USE OF DIGITAL TECHNOLOGY  
Organisation Campaign Name Client  
Living Brands Pusti Home Chef Pusti(T.K.Group)  
Bkash Ltd bKash Merchant Network - Fostering Financial Inclusion through Partnerships in Bangladesh Bkash Ltd  
Bkash Ltd bKash Fostering Financial Inclusion, Innovation & Industry in Bangladesh Bkash Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BEST USE OF SOCIAL MEDIA  
Organisation Campaign Name Client  
Outreach Nepal Pvt Ltd Ek Din Jitincha Outreach Nepal Pvt Ltd  
Living Brands Pusti Home Chef Pusti(T.K.Group)  
Digitalin Pvt Ltd Standard Chartered Bank Nepal Financial Awareness Campaign Standard Chartered Bank Nepal  
Outreach Nepal Pvt Ltd Sunsilk Dashain Vibes 3 Outreach Nepal Pvt Ltd  
Bkash Ltd bKash Turning Narratives into a Facebook Celebration Bkash Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/BRAND AWARENESS  
Organisation Campaign Name Client  
Digitalin Pvt Ltd Mountain Dew X Roadies collaboration Pepsico Holdings Pvt Ltd  
Habson Communication Safe For a Secure Tommorow Walton HightTech Industries Ltd  
Outreach Nepal Pvt Ltd #TheHabitOf2 Unilever  
Hansa Customer Equity Pvt Ltd Mahindra Bolero Maxx Pik-up Festive Campaign Mahindra Auto  
Bkash Ltd bKash Turning Narratives into a Facebook Celebration Bkash Ltd  
Habson Communication Ispahani Bazar Utshob M. M Ispahani Ltd  
Habson Communication Walton Dekhbe Sobai Walton HightTech Industries Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Habson Communication PUMA's Unforgettable Beginning in Chattogram DBL Group  
Habson Communication Walton Switch_Ar koto Jomidari Walton HightTech Industries Ltd  
Digitalin Pvt Ltd Mountain Dew X Roadies collaboration Pepsico Holdings Pvt Ltd  
Habson Communication Walton Dekhbe Sobai Walton HightTech Industries Ltd  
Habson Communication Ispahani Bazar Utshob M. M Ispahani Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/PROMOTIONAL CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Digitalin Pvt Ltd Pepsi More Fizz More Swag Pepsico Holdings Pvt Ltd  
Lemon Pvt Ltd NCELL HAAT BAZAR AND DOHORI ACTIVATION NCELL  
Hansa Customer Equity Pvt Ltd Mahindra Bolero Maxx Pik-up launch Mahindra Auto  
Habson Communication Walton Switch_Ar koto Jomidari Walton HightTech Industries Ltd  
Digitalin Pvt Ltd Samsung: Dashain Promotional Campaign 2023 Samsung  
Habson Communication Safe For a Secure Tommorow Walton HightTech Industries Ltd  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/SMALL BUDGET CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
V-Chitra Pvt Ltd Livon valentine: Keep your color V-Chitra Pvt Ltd  
Hansa Customer Equity Pvt Ltd Mahindra Maxx gamification Mahindra Auto  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/SOCIAL DEVELOPMENT & CSR CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
Habson Communication Safe For a Secure Tommorow Walton HightTech Industries Ltd  
Living Brands Pusti Home Chef Pusti(T.K.Group)  
Bkash Ltd Empowering Women, Transforming Lives The bKash Mobile Wallet Initiative Bkash Ltd  
Lemon Pvt Ltd V.ROHTO EYE SCREENING CAMP V.ROHTO  
SPECIAL CATEGORIES/AGRICULTURE & ALLIED CAMPAIGNS  
Organisation Campaign Name Client  
Hansa Customer Equity Pvt Ltd Call Center Strategy Overhaul Mahindra Tractors  
SPECIAL CATEGORIES/HEALTH & HYGIENE  
Organisation Campaign Name Client  
Final Light Spend your money for Health Final Light  
TECHNOLOGY/BEST USE OF TECHNOLOGY OF THE YEAR - In consumer Engagement and Expansion  
Organisation Campaign Name Client  
Hansa Customer Equity Pvt Ltd Mahindra Bolero Maxx Pik-up launch Mahindra Auto  
TECHNOLOGY/BEST USE OF TECHNOLOGY OF THE YEAR - In lead generation  
Organisation Campaign Name Client  
Hansa Customer Equity Pvt Ltd Mahindra Bolero Maxx Pik-up Festive Campaign Mahindra Auto  
Hansa Customer Equity Pvt Ltd Optimizing Tractor Marketing Campaigns: A Case Study in AI/ML Targeting and Cost Efficiency Mahindra Tractors  
EMERGING MARKET CATEGORIES (SOUTH ASIA)/EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR  
Organisation Campaign Name Client  
HighVoltage Pond's Bright Beauty Facewash School Activation Unilever  
       
       
TECHNOLOGY/BEST USE OF TECHNOLOGY OF THE YEAR- In building disruptive Business Idea  
Organisation Campaign Name Client  
Covana Media Pvt Ltd Revolutionizing Agriculture with GenAI Corteva Agriscience  
TECHNOLOGY/BEST USE OF TECHNOLOGY OF THE YEAR- In Channel Development  
Organisation Campaign Name Client  
Vodafone Idea Ltd No Where to Know Where Vodafone Idea Ltd  
TECHNOLOGY/BEST USE OF TECHNOLOGY OF THE YEAR- In consumer Engagement and Expansion  
Organisation Campaign Name Client  
Impact Communications Pvt Ltd Aashirvaad Matrishakti Durga Puja ITC Limited  
UJJIVAN SMALL FINANCE BANK GANESH UTSAV 20224 UJJIVAN SMALL FINANCE BANK  
Impact Communications Pvt Ltd Sunfeast Marie Light - Bali Yatra ITC Limited  
Amar Ujala Limited Amar Ujala Maa Tujhe Pranam- Azadi Ka Naya Tarana Amar Ujala Limited  
Covana Media Pvt Ltd Chilli Farming: The Tech-Game Coromandel  
       
       
START-UP/BEST RURAL START UP OF THE YEAR - Media  
Organisation Campaign Name Client  
Covana Media Pvt Ltd Start-up Covana Media Pvt Ltd